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ADAMS GOLF STAFF MEMBER YANI TSENG WINS WOMEN’S BRITISH OPEN

Congratulations to Adams Golf Staff member Yani Tseng for winning the 2010 Women’s British Open! Leading wire-to-wire and taking the title with a one-stroke victory of 11-under par 277, the championship was the 21-year-old’s third Major title and second of the year to go along with her Kraft Nabisco trophy. It also makes her the youngest player ever to win three women’s Major titles.

Here’s what Yani played:

Speedline 9032LS driver (9.5 deg.)

Speedline FW (14 deg. 3 wood)

Idea a7 hybrid (19 deg.)

Idea a7 hybrid (22 deg.)

Idea Tech a4 irons (4-PW)

ADAMS GOLF STAFF MEMBER BERNHARD LANGER WINS U.S. SENIOR OPEN CHAMPIONSHIP

As if one Major championship was not enough, Adams Golf staff member Bernhard Langer didn’t let a change in continents or pesky jet lag get in his way of claiming his second victory in as many weeks at the U.S. Senior Open Championship. Carrying the same bag of Adams Golf products that he did at Carnoustie, Bernhard put together four rounds in the 60s for the first time in his Champions Tour career to finish at 8-under for the tournament, clinching a three-shot victory. By claiming his fourth trophy of the year, Bernhard vaulted into first place on the Champions Tour money list and extended his lead in the season-long Charles Schwab Cup points race.

In capturing his win, Bernhard played the Speedline driver (9.5 deg.), Insight fairway wood (12.5 deg.), Idea Pro hybrid (18 deg.) and Idea Pro Black irons (6-PW).

Adams Golf also won the hybrid count at the U.S. Senior Open Championship, marking the 128th straight victory for our team!

WINNER OF GREENBRIER CLASSIC CARRIES IDEA PRO GOLD HYBRID

The winning ways continued for Adams Golf this weekend as an Idea hybrid was in the bag of the champion on the PGA Tour as well. The winner of The Greenbrier Classic carried an Idea Pro Gold hybrid (18 deg.) en route shooting a magical 59 in the final round and securing his victory. Just as important, Adams Golf continued its position as the number one hybrid on Tour by winning the hybrid count for the 26th time on the PGA Tour this year.

IN OTHER NEWS

It was not just the Yani and Bernhard show this weekend. Other members of the Adams Golf team had strong finishes as well: Tom Watson placed 5th and Tommy Armour III ended up 11th at the U.S. Senior Open Championship; Brittany Lincicome finished T9 at the Women’s British Open.
Speedline drivers have claimed 16 victories since their introduction on tour in late 2008.
With the additions of this week’s victories, Idea hybrids have now notched 20 wins in 2010.

PLANO, TEXAS, July 28, 2010 – Going farther than ever before, Adams Golf (NasdaqCM:ADGF) announces their newest groundbreaking lineup of products: Speedline 9064LS and 4G Ultra-Lite drivers. As the fourth generation of aerodynamic technology, both drivers are the longest yet–designed to create less drag and airflow turbulence, thereby increasing club head speed and distance for golfers of all types.

Speedline 9064LS Drivers
The patent-pending aerodynamic shaping of the next-generation Speedline 9064LS driver creates less drag and airflow turbulence during the swing, resulting in faster club head speed and up to 15 yards more distance. Design improvements to the 9064LS include improved aerodynamics, a deeper face and increased MOI for more forgiveness. The new features optimize launch conditions with 15 percent lower spin off the club face, thereby generating even more distance. Coinciding with the launch of the 9064LS driver, the new Aldila RIP graphite shafts–Alpha for lower ball flight and Gamma for higher ball flight–will make their first appearance in the retail market with the Adams Golf Speedline 9064 series.
“As the first company to bring aerodynamic technology to market, we constantly challenge our engineers to refine their groundbreaking designs to give consumers more and more distance,” said Chip Brewer, President and CEO of Adams Golf. “I am proud to say that they have definitely delivered with the 9064LS driver. The distances gained with the reduced drag on the Speedline club head will allow golfers of all levels to take their games to the next level.”
Speedline drivers have collected 14 professional wins since their introduction and the 9064LS model is already in the bags of several tour players, including Adams Golf staff members Tom Watson, Paul Azinger and Tommy Armour III.
The Speedline 9064LS driver will ship to golf shops beginning August 10 and will offer either the Aldila RIP Alpha or the Aldila RIP Gamma graphite shafts. The suggested retail price (SRP) for the Speedline 9064LS drivers is $479.99.

Available lofts and flexes are as follows:
Right-Hand ~ Gamma shaft ~ 8.5, 9.5, 10.5 (regular and stiff flexes)
Right-Hand ~ Alpha shaft ~ 8.5, 9.5, 10.5 (stiff and x-stiff flexes)
Left-Hand ~ Alpha and Gamma shafts ~ 9.5 (regular, stiff and x-stiff flexes)

Speedline 4G Ultra-Lite Drivers
Providing maximum distance for players who benefit from lightweight materials in their clubs, the industry-leading Speedline 4G Ultra-Lite drivers are the first to combine refined weighting in their construction with true aerodynamic technology to deliver increased yardages off the tee.
Weighing in at only 282 total grams, the exceptional design features of the Speedline 4G Ultra-Lite drivers have resulted in the lightest but longest-hitting driver available to those whose swing speeds gain more distance with a lighter overall club weight. Maximum forgiveness on off-center hits come from a mid-spin and mid-launch off the face. Just as in the entire Speedline series of drivers, an aero-shaped crown creates less drag and less airflow turbulence for increased club head speed. Thus, the 4G Ultra-Lite driver is the first in the industry to combine the proven benefits of aerodynamic shaping with lightweight club construction.
Also critical to the Speedline 4G Ultra-Lite’s performance is its 44-gram super premium Mitsubishi Bassara shaft which also helps generate more ball speed to promote more distance.
The Speedline 4G Ultra-Lite is available in two lofts (10 degree and 12 degree) in regular flex. It will begin shipping to golf shops nationwide on August 15 with a SRP of $479.99.

Speedline 9064LS Distance Fitting System
For the first time in the industry, a distance fitting system (DFS) version of the Speedline 9064LS is also available that allows the consumer to adjust for not only face angle and loft but also for club length. With the DFS, the head and shaft length on this special version of the 9064LS is adjustable and the consumer receives a kit with all the tools they need to optimize their driver to meet the demands of different conditions and specific swings.

All DFS versions of the Speedline 9064LS come at a standard length of 45.5 inches and D3 swing weight. However, with the DFS kit, the length, loft and face angle can be adjusted using the specially designed removable spacers and weight inserts. Each DFS kit includes a torque wrench, additional spacers and additional weights—all of which fit into a conveniently designed zippered case. Ultimately the consumer has shaft length options between 45 and 46 inches and loft/face angle options of one degree either way.

“Shaft length may be the most dramatic factor in determining distance,” said Tim Reed, Vice President of Research and Development for Adams Golf. “As the first company in the industry to engineer a changeable system not only for loft and lie but also shaft length, we feel we are finally giving consumers the option to truly optimize their drivers for increased distance off the tee. With the advent of this technology, if you are not fitting your driver for shaft length, you’re not fitting properly.”

The DFS version of the Speedline 9064LS driver will ship to golf shops beginning August 10 and will offer either the Aldila RIP Alpha or the Aldila RIP Gamma graphite shafts. The suggested retail price (SRP) for the DFS version of the Speedline 9032LS driver is $479.99.
Available lofts and flexes are as follows:
Right-Hand ~ Gamma shaft ~ 8.5, 9.5, 10.5 (regular and stiff flexes)
Right-Hand ~ Alpha shaft ~ 8.5, 9.5, 10.5 (stiff and x-stiff flexes)
Left-Hand ~ Alpha and Gamma shafts ~ 9.5 (regular, stiff and x-stiff flexes)

Additional information on the technology behind the entire lineup of Speedline products can be found at www.adamsgolf.com.

Hybrid Win Streaks Continue

Adams Golf scored the trifecta last week winning the hybrid counts on all three major tours! We’ve gone 9 for 10 on the PGA Tour, 4 for 4 on the Nationwide Tour and 4 for 4 on the Champions Tour so far in 2010. Of particular note was the impressive count on the Nationwide Tour where over 62 percent of all hybrids in play last week were Adams hybrids!

Watson Puts CB1’s Into Play – Ties Tournament Record

Tom Watson put the Idea Pro Black CB1’s into play for the first time at last week’s Toshiba Classic, where he finished tied for fifth after shooting a final round 9-under 62. That round of 62 matched the best final round in tournament history and matched Tom’s best career round as well.

Bernhard Langer Wins Allianz Championship

Adams Golf Staff Member Bernhard Langer won the Allianz Championship on the first sudden-death playoff hole with a dramatic chip-in from the greenside bunker. With his ball buried in the sand, Langer celebrated his improbable eagle with some impressive celebratory jumps and high-fives. (Watch the video if you haven’t seen it yet: http://www.pgatour.com/video/?/video/champions-tour/highlights/2010/02/21/chtour_highs_10allianz_rnd3_po1_3rd_langer_wins.pgatour) The win marked Langer’s ninth on the Champions Tour and the eighth consecutive week that he’s finished in the top-10. It also marked the second consecutive victory for Langer when he holed a shot at the final hole (he also chipped in at last year’s 3M Championship.) This week Langer played the Speedline 9.5 degree driver, Insight 12.5 degree fairway wood, Insight 18.5 degree fairway wood and Idea Pro Black MB irons.

Adams Golf won the hybrid count at the Allianz Championship, extending it’s consecutive win streak to 116.

In Other News:

The LPGA season finally got underway with the Honda PTT LPGA Thailand tournament and Adams Golf Staff Member Yani Tseng continued her strong play from 2009 by finishing third.
Adams Golf won the hybrid count at the PGA Tour’s Mayakoba Golf Classic. The tournament marked the highest percentage (44%) of Adams Golf hybrids ever put into play on the PGA Tour at a full field event.

Adams Golf Wins Hybrid Count at AT&T Pebble Beach National Pro-Am

For the 6th time in 2010, Adams Golf won the hybrid count on the PGA Tour, this time at the AT&T Pebble Beach National Pro-Am. This win is actually the 10th consecutive win for Adams Golf, dating back to the 2009 season.

The AT&T is also notable for bringing celebrities and PGA Pros together on the course…and the celebrities joined the PGA Pros in choosing to play Adams Golf products during the tournament. Some notable names that carried Adams Golf clubs in their bags this weekend:

Chris Berman – ESPN Sportscaster – XTD fairway wood and Pro Gold hybrids

Michael Bolton – Musician – Tight Lies fairway wood

Eric Close – Actor – a4 driver and Pro hybrids

George Lopez – Actor/Comedian – Pro Black hybrid

Chris O’Donnell – Actor – Pro Gold hybrid

Tony Romo – Dallas Cowboys QB – a4 driver

Tommy Armour III Sets Tournament Record With 11-under 61 in Champions Tour Debut

Marking his Champions Tour debut, Adams Golf Staff Member Tommy Armour III shot a final round 11-under-par 61 at the ACE Group Classic, setting both new tournament and course records. Although it wasn’t quite good enough to secure a victory, Armour III’s performance led the list of impressive finishes for Adams Golf Staff Members: Scott Hoch finished 3rd; Bernhard Langer and Mike Goodes tied for 4th. With is tie for 4th, Langer posted his 7th consecutive top-10 finish, dating back to last year. And some of you might have noticed Paul Azinger sporting some Adams Golf logos during his Champions Tour debut as well. Nothing is official yet and negotiations are continuing but things remain positive. As a show of faith on his part, Azinger agreed to wear our hat and carry our bag during his week in Naples.

Adams Golf won the hybrid count at the ACE Group Classic, marking the 115th straight win—a streak that dates back to 2005.

Nationwide Tour Winner Carries Adams Golf Hybrid

For the second straight week, Idea hybrids were the choice of champions! This weekend’s winner of the Nationwide Tour’s Michael Hill New Zealand Open carried the Idea Pro Black hybrid (18 degrees) in his bag en route to victory. That’s the fourth win on the major tours for the Pro Black hybrid since its introduction.

Adams Golf Champions Tour staff member Tom Watson birdied the final two holes for a one-stroke victory over senior newcomer Fred Couples in the season-opening Mitsubishi Electric Championship at Hualalai. Watson closed with a 7-under 65 to finish at 22-under 194 for his 13th Champions Tour title and his first victory in 34 career starts in Hawaii on the two tours.

Here’s what was in Watson’s Bag:
Speedline driver (9.5 deg.)
Speedline 9032Ti fairway wood (14.5 deg.)
Idea Pro Hybrid (18 deg.)
Idea Pro Gold irons (3-PW)
Puglielli Wedges (52 and 56 deg.)

This victory marked back-to-back wins at the Mitsubishi Electric Championship for Adams Golf staff players (Langer won last year.) Watson’s first under par hole of the year came Friday with an eagle chip in on hole #4 with the 56 deg. Puglielli wedge.

Adams Golf wins the Hybrid Count on the Champions Tour and the PGA Tour

In addition to this win, Adams Golf extended its unbroken streak of hybrid count wins on the Champions Tour (dating from 2005) by winning the count at the Mitsubishi Electric Championship. In fact, five out of the top-10 finishers at this year’s tournament played Adams Golf hybrids, including Adams Golf staff members Mike Goodes (T6) and Bernhard Langer (T9).

Adams Golf is also three for three on the PGA Tour in 2010 by winning the hybrid count at the Bob Hope Classic.

For the 2nd straight week, Adams Golf won the hybrid count on the PGA Tour in the 2010 season. With the overall count win at the Sony Open, Adams Golf is further distancing itself from the competition.

In the First event of the year, the SBS Open, a tournament only open to the winners from the 2009 season, Adams Golf won they hybrid count without a single staff player in the field. In the seocnd event, Adams had some fine results from its staff players in addition to the hybrid count win. Staff players Chad Campbell and Oram Uresti both had top 10 finishes in the first event of the season for both players.

Continuing with it’s long tradition of working with the finest companies in the industries that it represents, the Marathon Sports Agency has come to terms with Adams Golf.

The Marathon Sports Agency has worked in the Golf Industry for over 10 years, and has found a great deal of success in that arena. Given the chance to improve it’s current line up in the Golf Industry, the decision was easy. The deal was quick to surface, and creates a partnership that is sure to be strong for years to come. The territory to be covered is the same as it has been for the last 10 years, so there is a solid account base already in place. The Marathon Sports Agency typically looks for companies who are “Techie and Cool”, and those who have a story to tell. Adams Golf is no exception.

Adams Golf is a leader in the golf industry, dating back to its inception in 1987. In the late 1990′s, they released the Tight Lies Fairway Wood, which revolutionized a very stagnant Fairway Wood market. This introduction essentially put the company on the map. They continued this dominance, and pioneered other areas of Golf club design throughout the past 10 years. Most recently, they have dominated the new “Hybrid golf club” market. Being the #1 Hybrid played on the PGA Tour, Nationwide Tour and Champions Tour in 2009 has added a great deal of credibility to this small powerhouse company based outside of Dallas, TX. They boast 46% of all Hybrids played on these 3 tours combined are Adams hybrids, with the next closest competitor only having 21%. They have won the hybrid count at every Champions Tour event since the start of the 2005 season and every Nationwide Tour event since the start of the 2006 season. Talk about dominance!!!

Not Surprisingly, they are also the proud manufacturer of the #1 Hybrid Iron sets in golf. They have been producing Iron sets with Hybrids in them since the 2003 season. Along with that, they are the #1 manufacturer of Ladies clubs in golf with over 25% market share.

They are no stranger to the Driver and Fairway wood market either. The recently introduced Speedline Fast 10 Driver was Golf Digest Hot List Gold medal winner, and a 3rd generation model that’s taken the principles of aerodynamic engineering to the limits. It is one of the longest drivers in golf, but it doesn’t accomplish this at the expense of Appearance, Feel or affordability. Truly a statement to the design engineers at Adams Golf.

In addition to the World Class line at Adams Golf, the Marathon Sports Agency has agreed to represent the Square 2, Lady Fairway and Keri Golf Brands as well. All three of these brands fall under the Adams Golf umbrella. This Partnership will officially commence on January 1, 2010.